Window & Door - NGA Pella Introduces Online Pricing Transparency

Pella Corp. is allowing customers to see window and door prices online through its newly launched e-commerce capabilities on, which offers the ability to customize product, see price and purchase windows and patio doors completely online.

A recent study from Pella revealed that 47 percent of customers in the market for windows and doors would consider purchasing them online, making a strong case for this direct-to-consumer model.

Window & Door - NGA Pella Introduces Online Pricing Transparency

“Our customers wanted a path for online purchase, and we’re delivering that by bringing e-commerce to our category. This is the fastest way to customize a window and have it delivered directly to the homeowner. No other company in our category is doing this,” says Emily Videtto, chief marketing officer for Pella.

Pella is beta-testing its e-commerce offering, powered by Elastic Path, before rolling it out nationally.

The online offering is available now in:

Homeowners in those markets can shop Pella’s collection of wood and vinyl windows and doors now. The company plans to have most product lines available to purchase online in 2021. Homeowners will be able to filter by material type, product line and price range. Future plans call for additional features and options like professional in-home measurement verification, and Pella Certified installation.

To get started homeowners simply go through customizing their window with the features and options they want and create an account upon checkout. A variety of helpful tools are available online to help measure and select the right windows for their project.