Amart Furniture moves $20m media account from Carat to Ikon

Amart has moved its $20.2m media account to WPP’s Ikon Communications from incumbent Carat Brisbane.

The shift in the account comes as the furniture retailer also moved its creative account from Next Thursday to WPP-owned Y&R Brisbane.

Amart has a new media and a new creative agency

Rodica Titeica, general manager of customer at Amart Furniture said it had enjoyed its partnership with Carat Brisbane, but the brand needed new thinking.

“Amart Furniture has been through an incredible period of positive change in the past four years,” Titeica said. “While we enjoyed a long partnership with Carat Brisbane, we needed new thinking to support our evolving strategy.”

Titeica said she was confident the new arrangement would help the brand achieve its new goals.

“There is a great alignment between the Ikon and Amart businesses and we’re confident they have the right mix of people and strategy to cut straight to the core of what we need to achieve.”

Nielsen Ad Intel reports Amart Furniture spent $20.2m on media between August 2017 and July 2018.

Carat and Ikon have been approached for comment.

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

Poor Dentsu and Carat can’t take a trick at the moment. Hopefully they win something soon.

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